Sony XR50X90SU TV 127 cm (50") 4K Ultra HD Smart TV Wi-Fi

Experience next generation picture and sound on the XR-50X90S BRAVIA XR™ Full Array LED TV. See the world as you do in real-life – on your television. With a matrix of LED backlights behind the entire screen, you’ll be in awe of the incredibly life-like contrast and colour in every scene on this Full Array LED TV. Every detail is enhanced on this 4K TV – even 2K and HD content is upscaled closer to 4K quality with our XR 4K Upscaling technology. The colours are truly spectacular, thanks to our widest ever colour palette, XR Triluminous Pro™. For full sensory immersion, the sound precisely matches the action on-screen. Our Acoustic Multi-Audio™ technology uses sound positioning tweeters to ensure each sound comes from exactly the right place in the scene, and all your entertainment will even be upscaled to 3D surround sound, without the need for additional speakers! All this wrapped up in our minimalist design to suit any space. Perfect for PlayStation®5 and other consoles, gamers can gain the competitive edge with ultra-responsive, smooth gameplay, made possible by the Auto Low Latency Mode in HDMI 2.1, a Variable Refresh Rate (VRR), and more specialist gaming features. From movies to concerts, you’ll always be getting the best view with our Ambient Optimisation technology automatically adjusting the picture and sound based on your environment. Command your TV using your voice, access 700,000+ movies and TV episodes, and more, on this Google TV. With BRAVIA CAM (sold separately), you can take this further to enjoy Gesture Control and video chats with friends and family on the big screen! Our exclusive streaming service, BRAVIA CORE, is also included on the XR-50X90S, with hundreds of movies waiting for you.